ADIDAS - HOOPS COLLECTIVE
ALL STARS WEEKEND - CREATIVE HUB
Creative Direction - Installation Production management - Design Studio - Vendors management
Tangram Creative - Production team
Over three days, we turned an empty warehouse in downtown New Orleans into a living, breathing art gallery: The adidas Hoops Collective.
Comprised of the country’s most influential street artists, the Collective documented All-Star Weekend 2017 in real-time via murals, comic strips, illustrations and customized kicks.
Fans could watch adidas athletes visiting the space, and influence the artwork via social.
the Basketball canvas
shops open - hang out