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ADIDAS - HOOPS COLLECTIVE 

ALL STARS WEEKEND - CREATIVE HUB 

Client

ADIDAS

Project

Brand Experiences

My Role 

Creative Direction - Installation Production management - Design Studio - Vendors management 

Team

Tangram Creative - Production team 

W+K

Over three days, we turned an empty warehouse in downtown New Orleans into a living, breathing art gallery: The adidas Hoops Collective.

 

Comprised of the country’s most influential street artists, the Collective documented All-Star Weekend 2017 in real-time via murals, comic strips, illustrations and customized kicks.

 

Fans could watch adidas athletes visiting the space, and influence the artwork via social.

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IDEATION

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THE EXPERIENCES 

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the Basketball canvas

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creative workshop 

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shops open - hang out