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JORDAN - XX8

FOOTACTION TAKE OVER - HOUSTON

Client

NIKE - JORDAN

Project

Brand Experiences - Retail Experiences

My Role 

Creative Direction - Users Experiences - Client Design Studio - Presentation - Content Curation - Production Installation Management - Merchandising - Product Display - Digital Experiences Strategy  

Team

Tangram Creative - Production team 

Nike NA Brand Creative Team 

The launch of the Air Jordan XX8 ushered back in the roman numeral + number nomenclature of the signature game shoe and revitalized energy around innovation and a true halo product.

 

Partnering with Footaction at the Northline Mall, we created a centralized shop in shop platform. 

 

We told an in-depth technology story around the shoe, supported by the ‘Night Vision’ collection of footwear and apparel, which added texture to the lead shoe’s design inspiration. 

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RETAIL EXPERIENCES

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