JORDAN - XX8
FOOTACTION TAKE OVER - HOUSTON
Client
NIKE - JORDAN
Project
Brand Experiences - Retail Experiences
My Role
Creative Direction - Users Experiences - Client Design Studio - Presentation - Content Curation - Production Installation Management - Merchandising - Product Display - Digital Experiences Strategy
Team
Tangram Creative - Production team
Nike NA Brand Creative Team
The launch of the Air Jordan XX8 ushered back in the roman numeral + number nomenclature of the signature game shoe and revitalized energy around innovation and a true halo product.
Partnering with Footaction at the Northline Mall, we created a centralized shop in shop platform.
We told an in-depth technology story around the shoe, supported by the ‘Night Vision’ collection of footwear and apparel, which added texture to the lead shoe’s design inspiration.
RETAIL EXPERIENCES
