NIKE - GET OUT THERE
WINTER FLOATING GYM - CHICAGO
Client
NIKE
Project
Attraction - Brand Experiences
Creative Direction - Project Management - Production management - Installation Construction Management - Vendor Management - Client Design Studio - Presentation
My Role
Team
Tangram Creative - Production teams
NA Nike brand team
coming soon
IDEATION
Zoning Plan, User journey experiences planning
WOW factors Exterior
Digital space connection, personalized experiences
ENVIRONMENT - THE FLOATING GYM
View from across river
Illuminated structures
Experience's Exterior branding
BRAND EXPERIENCES - PHYSICAL ENVIRONMENT
Stage - Call to action space
Hero products display
Product's story wall
BRAND EXPERIENCES - DIGITAL EXPERIENCES
Digital touch point - Brand connections in Physical space
Digital touch point - Brand connections - Digital space
THE EXPERIENCES
I’m SO happy I went. Not only was it an honor but it was a really good experience for me. Something I will never forget. Not going would have been a HUGE regret. Kirsten @SweatAdventures