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NIKE - GET OUT THERE 

WINTER FLOATING GYM - CHICAGO 

Client

NIKE

Project

Attraction - Brand Experiences

Creative Direction - Project Management - Production management - Installation Construction Management - Vendor Management - Client Design Studio - Presentation

My Role 

Team 

Tangram Creative - Production teams 

NA Nike brand team 

coming soon

IDEATION 

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Zoning Plan, User journey experiences planning 

WOW factors Exterior 

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Digital space connection, personalized experiences 

ENVIRONMENT - THE FLOATING GYM 

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View from across river 

Illuminated structures 

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Experience's Exterior branding 

BRAND EXPERIENCES - PHYSICAL ENVIRONMENT

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Stage - Call to action space 

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Hero products display 

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Product's story wall 

BRAND EXPERIENCES - DIGITAL EXPERIENCES 

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Digital touch point - Brand connections in Physical space 

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Digital touch point - Brand connections - Digital space 

 THE EXPERIENCES 

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 I’m SO happy I went. Not only was it an honor but it was a really good experience for me. Something I will never forget. Not going would have been a HUGE regret.  Kirsten @SweatAdventures