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NIKE WOMEN  - WE RUN

TORONTO - RETAIL EXPERIENCES

Client

NIKE

Project

Brand Experiences - Retail Experiences

My Role 

Creative Direction - Users Experiences - Client Design Studio - Presentation - Content Curation - Production Installation Management - Merchandising - Product Display - Digital Experiences Strategy  

Team

Tangram Creative - Production team 

Nike NA Brand Creative Team 

The famous Nike women’s race series hosted a 15K for the first time in Toronto over the summer, with 10,000 race participants all able to experience fitness at its finest. 


We created and design immersive experiences in a 30,000 sq foot tented pavilion expotique in Toronto’s Harbourfront with everything runners could need or want to prepare themselves for race day. 


The retail pavilion included: a running analysis area, retail space, race day information interactive area, a DJ booth, and stage.

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IDEATION - PLANING  

BRANDEXPERIENCES

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Welcome - Personalized Experiences

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Brand Space - Innovation Zone 

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Product Trial Zone 

DIGITAL TOUCHPOINTS 

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Social Media Connection - Event Platforms 

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RETAIL EXPERIENCES

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Personalized Product Consulting Zone

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Hero Displays 

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Shopping Experience