SCENT DISCOVERY EXPERIENCE
WORLD OF COCA-COLA - ATLANTA, GA
THE COCA-COLA COMPANY
Attraction - Brand Experiences
Creative Direction - Project Management - Exhibit Identity Development - Content Creation - Installation Construction Management - Staff Training - Vendors Management
Coca-Cola Retail - Licensing - Attraction Creative team, Operation team, Marketing team, Starch Creative
World of Coca-Cola unveils Scent Discovery!
This new exhibit helps guests explore why they prefer the beverages they do and touches on the science behind humans' sense of smell and how it works with the brain to identify foods and recall memories.
World of Coca-Cola Ambassadors leads small groups of guests through a tour of aromas from sweet to fruity to spicy. Next, they may explore other mystery scents grouped by flavor profile to uncover related beverage recommendations.
Guests leave Scent Discovery knowing more about why they choose the beverages they prefer and which Coca-Cola drinks to sample next.
Visitors have shared that they love this new addition to the attraction, particularly the ambassador-led activities and engaging way the experience unfolds.
IDEATION - SKETCHING
ENTICE - OUT OF HOME