Experience
MORTGAGE PROCESSING PROS
UX / UI DESIGNER
CREATIVE LEAD
2021
NEW YORK, NY
A Start-Up company, Created the new website and developed the brand identity for their business, highlighting their competitive edges, emphasized their services, and enabling brand engagement through user experiences and communication.
GENERAL ASSEMBLY
UX / UI DESIGNER
2021
NEW YORK, NY
Completed over 500 hours of professional training with hands-on experience and completed client projects. Extensive knowledge of creating digital products and experiences through techniques like prototyping via design platforms including Adobe XD, Figma, Axure, and Balsamiq.
The Coca-Cola International Online store website:
Independently Evaluated Usability Testing of shopping experiences on the existing website. Proposed improved functionality, usability, and an immersive shopping experience. Focused on: Usability evaluation, User research, User testing ( moderated and unmoderated), and User Interviews.
Redesigned the landing page UI to drive more traffic, elevate consumers' online shopping experiences, and improve the connection between consumers and the Coca-Cola brand. Focused on: UI, visual design, interaction design, Information Architecture, Brand Presentation. Used Figma, Adobe Photoshop, and Adobe Illustrator.
NASA - Adobe:
Prototyped a Space Education Game for children age 11-13 years old. Focused on: User research, Gamification design, Interactive Design, Visual Design for Mobile Devices including tablets, Information Architecture, High Fidelity prototype using Software Adobe XD.
THE COCA-COLA COMPANY
GLOBAL EXPERIENTIAL DESIGN
SENIOR MANAGER
RETAIL, LICENSING, ATTRACTION
2019 - PRESENT
NEW YORK, NY
Drive development of strategy and project plans (including contingencies) for retail launches and major exhibits—allocate resources and identify risks and potential issues. Design and assess creative concepts for maximum impact, with focus on innovative ideas that provide proprietary advantage. Manage work of agencies and vendors, providing guidance and overseeing performance and deliverables. Build robust and diverse network of resources to capitalize on best-in-class expertise, approaches, and processes.
Maximized brand identity and cohesiveness through creation of an Experiential-Environmental toolkit (within 90 days of start in role) that defined the look and feel, strategy of Coca-Cola future attraction, retail and physical environment.
Initiated major initiative ($200M-budget) to refresh and reimagine World of Coca-Cola in Atlanta.
Opened the brand new experience, Scent Discovery, in September 2020; increased visitors to World of Coke 55%, despite COVID-19 crisis, by providing scent molecules that are much smaller than COVID virus size, enabling visitors to experience aromas while wearing masks.
THE MARKETING ARM
(DIVISION OF OMNICOM GROUP)
EXPERIENTIAL
CREATIVE DIRECTOR
2018 - 2019
NEW YORK, NY
Oversaw creative team in strategy, development, planning, and execution of a broad range of experiential events, including pop-ups, conferences, retail experiences, and special launches.
Boosted sales of Nintendo Console 25% with creation of brand-new Nintendo gameshow for YouTube, Disney and Nickelodeon channels, that targeted family audiences; delivered six (6) episodes and live event in 110 days, capturing 500M+ impressions.
TANGRAM INTERNATIONAL
CREATIVE DIRECTOR
2015 - 2018
NEW YORK, NY
Spearheaded delivery of creative services to clients, leading team of eight (8) designers and project managers. Ensured fulfillment of tasks and milestones for ongoing projects, as well as adherence to budgets and timelines. Brainstormed and conceived ideas for new projects and RFPs. Mentored and guided new staffers.
Generated 25% revenue growth through direction of award-winning team; steadily won new clients while expanding wallet share from existing base of customers.
Built new, creatively driven culture by driving focus on storytelling and consumer-centric insights to the center of create experiences and innovation.
Expertly managed accounts for three (3) major clients (Nike, Nickelodeon, HBO) with 100+ events/year, while winning projects with 3 new clients–Mission Sportwear, Hunter, Harry Winston.
DERSE Inc.
CREATIVE DIRECTOR
2014 - 2015
NEW YORK, NY
Established and oversaw development of new creative team supporting clients for opening of new regional office. Defined group’s creative strategy, which emphasized engaging and creating high-impact experiences for discerning fashion-industry brands.
JACK MORTON WORLD WIDE.
DESIGN DIRECTOR
2013 - 2014
NEW YORK, NY
Delivered branding and creative marketing/design ideas to drive business development and client acquisition. Oversaw work of external partners (vendors, freelancers, and digital/interactive subcontractors). Led team of three (3) designers and worked directly with clients.
Created brand new experiences for ADT at CES 2014.
Optimized team performance and cohesiveness through creation of a collective leadership mission and supportive culture that focused on coaching/mentoring for creativity, collaboration, shared accountability, work culture, and professional development.
Education
MASTER OF ARTS
EXHIBITION DESIGN
Fashion Institute of Technology
NEW YORK, NY
BACHELOR OF ARTS
ENVIRONMENTAL DESIGN
Ho Chi Minh City University
of Architecture
VIETNAM
USER EXPERIENCE
DESIGN IMMERSIVE
General Assembly
NEW YORK, NY
Professional Skills
Languages
XD
Figma
Axure
Balsamiq
Adobe Creative Suite
Photoshop
Indesign
Illustrator
3D Studio Max
2D Auto CAD
Hand sketching
Experience Design
Design Thinking
Retail Design
Phygital Design
Human Centric Design
User Research
Wireframe
Rapid Prototype
UI Design
Brand Experiences
Project Management
Creative Direction - Operation
Design Studio
Communication - Presentation
External - Internal Management
Interaction Design
Interface Design
Sketching
Product management
English
Vietnamese