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JORDAN - XX8 - DARE TO FLY 

ALL STARS WEEKEND - FLIGHT DECK - HOUSTON

Client

JORDAN - NIKE

Project

Brand Experiences

My Role 

Creative Direction - Users Experiences -Installation Production management - Client Design Studio - Presentation 

Team

Tangram Creative - Production team 

Jordan Creative Team 

The experiences space styled after the green and black colors of the new Air Jordan XX8 shoe incorporated every facet of All-Star Weekend: entertainment, sport, hip-hop, and all things hoop-related.

Fans could customize their shoes, check out a collection of limited edition, electric green, and black Air Jordans, and even lay down a track in a small recording studio. 

The XX8 experience was eye-catching and interactive, incorporating the black light-activated Night Vision shoe collection to make the experience as immersive as possible. 

Fans could show off their basketball handling skills at an obstacle course, and there was a trampoline for dunk contests. Attendees also could get custom-printed shoes and shirts.

The launch attracted thousands of people, celebrities and the Air Jordan XX8 sold out by the end of the weekend.


THE EXPERIENCE

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