JORDAN - XX8 - DARE TO FLY
ALL STARS WEEKEND - FLIGHT DECK - HOUSTON
Client
JORDAN - NIKE
Project
Brand Experiences
My Role
Creative Direction - Users Experiences -Installation Production management - Client Design Studio - Presentation
Team
Tangram Creative - Production team
Jordan Creative Team
The experiences space styled after the green and black colors of the new Air Jordan XX8 shoe incorporated every facet of All-Star Weekend: entertainment, sport, hip-hop, and all things hoop-related.
Fans could customize their shoes, check out a collection of limited edition, electric green, and black Air Jordans, and even lay down a track in a small recording studio.
The XX8 experience was eye-catching and interactive, incorporating the black light-activated Night Vision shoe collection to make the experience as immersive as possible.
Fans could show off their basketball handling skills at an obstacle course, and there was a trampoline for dunk contests. Attendees also could get custom-printed shoes and shirts.
The launch attracted thousands of people, celebrities and the Air Jordan XX8 sold out by the end of the weekend.
THE EXPERIENCE
