NIKE WOMEN - CRYSTAL COLISEUM
FLOATING PAVILION - TORONTO
Creative Direction - Client design studio - Presentations - Brainstorms ideation - Construction document management - Installation Production management - Onside Installation
Tangram Creative - Production team
Nike North America Brand team
Over the Nike Women’s Weekend, over 3,000 athletes were hosted in the Crystal Coliseum, where they worked out with 10 Nike Master Trainers who led athlete-inspired studio, HIT and gym workouts every 90 minutes, for four days.
Anchored on the harbour front of the Nike Women’s Village, the Crystal Coliseum was home to 33 NTC live classes hosted by 10 Nike Master Trainers on a custom-built studio barge, on Lake Ontario in downtown Toronto.
Entrance - Brand connection hub - Connection point
Locker room - Personalized experiences - Brand connection
Training - Product trial experiences