NIKE WOMEN - CRYSTAL COLISEUM
FLOATING PAVILION - TORONTO
Client
NIKE
Project
Brand Experiences
My Role
Creative Direction - Client design studio - Presentations - Brainstorms ideation - Construction document management - Installation Production management - Onside Installation
Team
Tangram Creative - Production team
Nike North America Brand team
Over the Nike Women’s Weekend, over 3,000 athletes were hosted in the Crystal Coliseum, where they worked out with 10 Nike Master Trainers who led athlete-inspired studio, HIT and gym workouts every 90 minutes, for four days.
Anchored on the harbour front of the Nike Women’s Village, the Crystal Coliseum was home to 33 NTC live classes hosted by 10 Nike Master Trainers on a custom-built studio barge, on Lake Ontario in downtown Toronto.
THE EXPERIENCES
Street view
Entrance
Exit
Entrance - Brand connection hub - Connection point
Product story
Product stories
Locker room - Personalized experiences - Brand connection
Training - Product trial experiences