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NIKE WOMEN - CRYSTAL COLISEUM 

FLOATING PAVILION - TORONTO

Client

NIKE 

Project

Brand Experiences

My Role 

Creative Direction - Client design studio - Presentations - Brainstorms ideation - Construction document management - Installation Production management - Onside Installation 

Team

Tangram Creative - Production team 

Nike North America Brand team 

Over the Nike Women’s Weekend, over 3,000 athletes were hosted in the Crystal Coliseum, where they worked out with 10 Nike Master Trainers who led athlete-inspired studio, HIT and gym workouts every 90 minutes, for four days. 

Anchored on the harbour front of the Nike Women’s Village, the Crystal Coliseum was home to 33 NTC live classes hosted by 10 Nike Master Trainers on a custom-built studio barge, on Lake Ontario in downtown Toronto.

THE EXPERIENCES

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Street view 

Entrance

Exit

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Entrance - Brand connection hub - Connection point 

Product story 

Product stories 

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Locker room - Personalized experiences - Brand connection 

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Training - Product trial experiences