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ADIDAS - PHARRELL WILLIAM 

TENNIS - NYC - RETAIL EXPERIENES

Client

ADIDAS

Project

Brand Experiences - Retail Experiences

My Role 

Production Installation Management - Retail Experience 

Team

Tangram Creative - Production team 

Adidas and Pharrell William have launched a disruptive men's and women's tennis collection and campaign called "Don't Be Quiet Please."The collection includes apparel and footwear designed to look at tennis from a new perspective. 

Classic tennis whites are updated with bold accent colors of orange, red, and blue. 

The new collection is designed to speak to a new tennis player market while the US Open is being played in NY. According to the collection's manifesto, which is written by Williams, "Every tennis match starts with the same two words: 'Quiet Please.' But change can be noisy, and our love can transform anything."

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THE EXPERIENCE

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