ADIDAS - PHARRELL WILLIAM
TENNIS - NYC - RETAIL EXPERIENES
Client
ADIDAS
Project
Brand Experiences - Retail Experiences
My Role
Production Installation Management - Retail Experience
Team
Tangram Creative - Production team
Adidas and Pharrell William have launched a disruptive men's and women's tennis collection and campaign called "Don't Be Quiet Please."The collection includes apparel and footwear designed to look at tennis from a new perspective.
Classic tennis whites are updated with bold accent colors of orange, red, and blue.
The new collection is designed to speak to a new tennis player market while the US Open is being played in NY. According to the collection's manifesto, which is written by Williams, "Every tennis match starts with the same two words: 'Quiet Please.' But change can be noisy, and our love can transform anything."
THE EXPERIENCE
