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KFC - WORLD'S SMALLEST KFC

ONE DAY EXPERIENCE

Client

KFC

Project

Brand Experiences

My Role 

Creative Direction - Installation Production management - Vendor management 

Team

Tangram Creative - Production team 

W+K

At just 43 inches by 32 inches by 27.5 inches, the World's Smallest KFC served real food—Extra Crispy Tenders in a $5 Fill Up—to its customers at a grand opening event.

Tiny mashed potatoes, tiny fried chicken, tiny biscuit, tiny cookie, tiny Dr Pepper, tiny spork, tiny booth, tiny trash can, tiny cash register, tiny floor mat—these were just a few of the tiny things inside the World's Smallest KFC.

The restaurant pop-up appeared on Google maps. It made it to the front page of Reddit. The campaign garnered 120 million earned impressions.

THE EXPERIENCES

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